A team of MSP veterans, enterprise marketers, and AI
engineers — focused on one thing: predictable growth for
managed service providers
Why We Built Xplifi
We spent two decades watching the same scene play out in MSP after MSP.
A great owner builds a great business — loyal clients, healthy margins — and then growth stalls. Not because the service is wrong, but because the engine that’s supposed to fill the pipeline doesn’t exist. Enterprises had account-based marketing engines. MSPs had spreadsheets.
So in 2024, we started Xplifi to close that gap.
The idea was simple: take the best of enterprise-grade Account-Based Marketing — vertical targeting, intent data, and real-time engagement scoring — combine it with AI, and deliver it as a fully managed service for MSPs. No new tools. No additional headcount. Just conversation-ready opportunities delivered directly into the Xplifi Lead Portal every week.
Two years later, our customers range from local providers to multi-state organizations. What they share isn’t their size — it’s their commitment to building a predictable growth engine instead of relying on purchased lists and cold outreach alone.
We’re helping MSPs turn market engagement into meaningful sales conversations, and we’re only at the beginning of what’s possible.
— John McCallum, Founder, President & CEO · Xplifi
Our Mission
Xplifi AI’s mission is to help Technology Providers grow faster by identifying, engaging, and converting their ideal customers through AI-powered lead generation, market intelligence, and actionable sales insights.
Executive Team
Operators who've built the playbooks Xplifi customers are running today.
Leadership
John McCallum
President & CEO
20+ years in the IT industry, including 14 years leading sales organizations across the MSP, office technology, A/V, and telecom markets — the same buyers Xplifi customers sell to today. Five years driving global new-account acquisition and enterprise lead-management engines for major technology brands.
Courtney Riggio
VP of Operations and Finance
Courtney leads financial strategy and operations at Xplifi, bringing experience across cybersecurity, enterprise technology, and global business. Prior to Xplifi, she held key roles at Tripwire and Belden, supporting financial planning, operations, and revenue strategy. She holds a B.S. in International Business and Marketing from the University of South Carolina's Darla Moore School of Business.
LinkedIn →
Jenny Ramo
Senior Marketing Manager
Jenny drives Xplifi’s MSP acquisition engine — owning the process and funnel that turn marketing activity into measurable pipeline. From cross-channel campaigns to website backend development, she builds the scalable systems behind the funnel, strengthens brand visibility, and mentors the content team.
LinkedIn →
Owen Finucan
AI Product Development Leader
Owen’s background spans AI, machine learning, and deep learning, with full-stack experience building end-to-end systems. He leads the engine behind the Xplifi Lead Portal — enrichment, automation, and workflows — while shaping new features and AI-powered tools across Xplifi.
LinkedIn →Board of Directors
PhotoBob Kocis
Board Member · Executive Advisor, Aptean
30+ years of SaaS sales leadership, building and leading global sales teams that consistently overperform — from PE-backed mid-sized tech to billion-dollar public enterprise players. Roles include VP of Worldwide Sales at ANSYS, Chief Revenue Officer at Continuum (a name MSPs will recognize), and President & COO at Aptean. Currently an Executive Advisor at Aptean and Board Member of Xplifi.
LinkedIn →
PhotoDavid Murphy
Board Member · Operating Partner, Sunstone Partners
One of Silicon Valley's most highly regarded executives, with over 30 years of senior leadership and board experience driving market adoption, disruptive growth, and billions in value creation. Recent years in private equity as an operating partner — often Executive Chairman — with sponsors including Thoma Bravo, TPG, Garnett Helfrich, and Sunstone Partners. Instrumental in building Conga, Qlik, Blue Coat, Mercury Interactive, and Tivoli Systems.
LinkedIn →
PhotoTasos Tsolakis
Board Member · Chairman, JSI
Chairman of JSI since 2020, serving broadband providers across financial, engineering, management, and regulatory services. Previously SVP of Global Service Delivery at Continuum Managed Services, and EVP of Global Services & CIO at Iron Mountain. Earlier: CIO at Affiliated Computer Services, VP at Home Depot, and Senior VP at GE GXS. MBA, Wharton. Ph.D. & M.S., Electrical Engineering, Virginia Tech.
LinkedIn →Paul Cunningham
Board Member · Go-to-Market & AI Advisor
A C-level technology executive for nearly 30 years across companies of every size and stage. Now leading AI startup Circuitry AI in the Boston area, Paul brings deep go-to-market and AI expertise to the team.
Kevin Miller
Board Member · Marketing Advisor
A seasoned marketing leader who co-founded the Salesfusion marketing automation platform, later acquired by SugarCRM. Kevin brings deep marketing expertise to the team.